This course is for you if you want to fully equip yourself with the art of applied machine learning using MATLAB. We will apply the most commonly used data preprocessing techniques without having to learn all the complicated maths. Additionally, if you have had previous hours and hours of machine learning implementation but could never figure out how to further improve the peformance of the machine learning algorithms. By the end of this course, you will have at your fingertips a vast variety of the most commonly used data preprocessing techniques that you can use instantly to maximize your insight into your data set.
This course is for you if you want to have a real feel of the Machine Learning techniques without having to learn all of the complicated math. Additionally, this course is also for you if you have had previous hours of machine learning theory but could never figure out how to implement and solve data science problems with it.
The approach in this course is very practical and we will begin with the basics. We will immediately start coding after a couple of introductory tutorials and we try to keep the theory to bare minimal. All of the coding will be done in MATLAB which is one of the fundamental programming languages for engineer and science students, and is frequently used by top data science research groups world wide.
Below is a complete list of topics covered in the video. You will find the timestamps on YouTube.
In this video we will cover AdWords basics, digital marketing fundamentals, creating your first ad campaign, how to create the best ads for maximizing conversions, adjusting your campaigns based on the data you collect, scaling successful campaigns, generating a positive ROI, and much, much more! Most importantly, the tutorials included in this video feature an over-the-shoulder teaching approach through detailed screen capture. This course is included in The Complete Digital Marketing Course Bundle where you can learn Google AdWords, Facebook Marketing, Email marketing, and YouTube promotion. Mastery of these 4 web platforms if essential for any digital marketer, and if you like to support the channel, we encourage you check out this course bundle!
Below is a complete list of topics covered in the video. You will find the timestamps on YouTube.
How can you get the most out of this course?
Basic terms.
Campaign settings, bids, and locations.
Types of keywords and understanding your keyword quality score in Google AdWords.
A trustworthy landing page is critical for conversions and a high keyword score.
Usually it takes faith and consistent effort to get great results.
Conversions are all that matter. Ignore all other data!
Preparing for conversion tracking setup.
Go to tools and complete your conversion tracking setup.
How to immediately confirm your conversion tracking is setup properly.
How to add Google Analytics tracking for deeper AdWords data.
Keep the first campaign simple while you wait for approval.
Reviewing initial campaign and copying into a new campaign.
Keyword research to expand an existing campaign with new ad sets.
How to quickly make display campaigns using search ads.
Testing trademark and limited approval ads on a new product.
How to quickly try a new landing page and copy ad groups.
Quickly copying campaigns and split testing countries.
Keyword research and fast new campaign creation on best offer.
First conversions tracked with a free offer.
Choosing which campaigns to pause and save money.
AdWords is challenging because you have to wait for enough data.
Adding keywords to a campaign now getting impressions and expanding to display.
Day 5 pausing campaigns not converting and preparing for new sales.
Conversion data ad schedule, mobile device bid adjustment, and appreciating success.
Launching a new product with expensive keywords.
Created ads on a trademarked keyword requiring AdWords specialist approval.
What to do when your conversions are not matching your actual sales.
How to start scaling up campaigns with conversions.
Making new ads based on what is converting, copying the ads, and adding negative keywords.
Conversions review with negative keywords, copying ads, and location targeting.
Watch as I discover live the reason my conversions are higher than sales.
The end or just getting started You decide! I will be continuing to build this!
How to handle errors for trademark requirements.
Using organic search traffic and another keyword tool to add negative keywords.
Conversions showing in different products than advertised.
Making a better landing page produces my first proven positive ROI!
How to use location reports to exclude places where ads are not converting.
Changing keyword match type to exact match and excluding search partners.
Raising the daily budget and eliminating countries with high cost conversions.
Lowering bids where sales are more expensive and checking the ad schedule.
What to do when your cost per conversion suddenly spikes.
Using the bid and budget simulator to make campaign changes.
When you finally get a perfect solution, let it run without interference!
With two months of good data, now I can go deeper for a lower ongoing cost per conversion.
Overview of correctly setup remarketing in Google Analytics and Google AdWords
Creating a new Google Analytics property and installing tracking code.
Linking your AdWords account and starting remarketing.
Fast display ad creation quickly going from 1 ad to 48 ads in an ad set.
Copying ad display ad campaigns to split by country.
Using Google Analytics to optimize AdWords marketing and display ads.
Google Adwords for video: why use it and how I use it today.
How to quickly make a $0.01 cost per view advertising campaign.
Using Google remarketing audiences to find similar users.
Making a keyword targeted Google AdWords for video campaign.
Using reports to see which of your targeted audience watches the most.
I recently created a Discord server for people to discuss the courses, technology, and meet like-minded people. For those of you who are unaware, Discord is a popular app that offers voice and text chat. You can use the following link to join the server:
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
In this tutorial, we will finish off the Kali Linux tutorial series with how to upload a reverse shell on to a web server. In this video, we will be uploading a PHP file disguised as a JPG image to the DVWA.
The remainder of the tutorial videos can be found in this YouTube playlist:
You can also enroll in the course and download the videos for offline viewing:
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
In this tutorial we will use Meterpreter to create a persistent reverse shell on a Windows system. This will give us full access to the host machine, and we will maintain the connect even when the target machine is rebooted.
The remainder of the tutorial videos can be found in this YouTube playlist:
You can also enroll in the course and download the videos for offline viewing:
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
In this tutorial we will use Meterpreter to deploy a payload to a Windows machine. Once we are connected, we will be able to issue all sorts of commands via the command prompt.
The remainder of the tutorial videos can be found in this YouTube playlist:
You can also enroll in the course and download the videos for offline viewing:
If you find yourself needing assistance at any point throughout the tutorial series, feel free to enroll in The Complete Ethical Hacking Course Bundle for 1 on 1 help!
