This course is for you if you want to fully equip yourself with the art of applied machine learning using MATLAB. We will apply the most commonly used data preprocessing techniques without having to learn all the complicated maths. Additionally, if you have had previous hours and hours of machine learning implementation but could never figure out how to further improve the peformance of the machine learning algorithms. By the end of this course, you will have at your fingertips a vast variety of the most commonly used data preprocessing techniques that you can use instantly to maximize your insight into your data set.
In this video we will cover AdWords basics, digital marketing fundamentals, creating your first ad campaign, how to create the best ads for maximizing conversions, adjusting your campaigns based on the data you collect, scaling successful campaigns, generating a positive ROI, and much, much more! Most importantly, the tutorials included in this video feature an over-the-shoulder teaching approach through detailed screen capture. This course is included in The Complete Digital Marketing Course Bundle where you can learn Google AdWords, Facebook Marketing, Email marketing, and YouTube promotion. Mastery of these 4 web platforms if essential for any digital marketer, and if you like to support the channel, we encourage you check out this course bundle!
Below is a complete list of topics covered in the video. You will find the timestamps on YouTube.
How can you get the most out of this course?
Basic terms.
Campaign settings, bids, and locations.
Types of keywords and understanding your keyword quality score in Google AdWords.
A trustworthy landing page is critical for conversions and a high keyword score.
Usually it takes faith and consistent effort to get great results.
Conversions are all that matter. Ignore all other data!
Preparing for conversion tracking setup.
Go to tools and complete your conversion tracking setup.
How to immediately confirm your conversion tracking is setup properly.
How to add Google Analytics tracking for deeper AdWords data.
Keep the first campaign simple while you wait for approval.
Reviewing initial campaign and copying into a new campaign.
Keyword research to expand an existing campaign with new ad sets.
How to quickly make display campaigns using search ads.
Testing trademark and limited approval ads on a new product.
How to quickly try a new landing page and copy ad groups.
Quickly copying campaigns and split testing countries.
Keyword research and fast new campaign creation on best offer.
First conversions tracked with a free offer.
Choosing which campaigns to pause and save money.
AdWords is challenging because you have to wait for enough data.
Adding keywords to a campaign now getting impressions and expanding to display.
Day 5 pausing campaigns not converting and preparing for new sales.
Conversion data ad schedule, mobile device bid adjustment, and appreciating success.
Launching a new product with expensive keywords.
Created ads on a trademarked keyword requiring AdWords specialist approval.
What to do when your conversions are not matching your actual sales.
How to start scaling up campaigns with conversions.
Making new ads based on what is converting, copying the ads, and adding negative keywords.
Conversions review with negative keywords, copying ads, and location targeting.
Watch as I discover live the reason my conversions are higher than sales.
The end or just getting started You decide! I will be continuing to build this!
How to handle errors for trademark requirements.
Using organic search traffic and another keyword tool to add negative keywords.
Conversions showing in different products than advertised.
Making a better landing page produces my first proven positive ROI!
How to use location reports to exclude places where ads are not converting.
Changing keyword match type to exact match and excluding search partners.
Raising the daily budget and eliminating countries with high cost conversions.
Lowering bids where sales are more expensive and checking the ad schedule.
What to do when your cost per conversion suddenly spikes.
Using the bid and budget simulator to make campaign changes.
When you finally get a perfect solution, let it run without interference!
With two months of good data, now I can go deeper for a lower ongoing cost per conversion.
Overview of correctly setup remarketing in Google Analytics and Google AdWords
Creating a new Google Analytics property and installing tracking code.
Linking your AdWords account and starting remarketing.
Fast display ad creation quickly going from 1 ad to 48 ads in an ad set.
Copying ad display ad campaigns to split by country.
Using Google Analytics to optimize AdWords marketing and display ads.
Google Adwords for video: why use it and how I use it today.
How to quickly make a $0.01 cost per view advertising campaign.
Using Google remarketing audiences to find similar users.
Making a keyword targeted Google AdWords for video campaign.
Using reports to see which of your targeted audience watches the most.
If you want to get started using Wireshark, you will LOVE this course. Learn to use Wireshark as a networking professional including troubleshooting, analysis, and protocol development. Use this course to speed up your learning with Wireshark with hands on tutorials showing you exactly what you can do in Wireshark founded on explanations of basic network terminology, installing Wireshark, and a review of the basic functions.
If you want to learn how to program, you will LOVE this course! This course was designed for complete beginners with little to no understanding of programming, and will give you the knowledge to get started coding using Python 3.
MATLAB is much easier to learn when you can try everything for yourself in this course for beginners! With more than a million users, MATLAB is a must know programming language for science, engineering, and economics professionals.
Learn about solving equations in MATLAB, data structures, probability, and how to plot data in MATLAB from a software engineer with proven experience using MATLAB. If you want a screencapture course that shows you exactly how to use MATLAB, you’re ready to take this course!
So, the interpreter, and this is going to be a short video I think, but we’re basically going to talk about the difference between an interpreted programming language and compiled programming language, and this might be a little adept for the novice programmer but just stick with us again if you have any questions or not sure if you completely understand it, there’s a discussion section to the right of this video, yes should be right to the right of this video, so use that and I will try and clear up any confusion. So, first, with a compiled programming language you write your code and you save it into this file, and you can’t run that file yet. Let’s say you’re writing C++ code, so you write a function, you write a script that will do something. If you try and open that file with the .cpp extension, which is for C++ files, it is just going to open that in a text editor or code editor because that’s not an executable file. What you need to do with a compiled programming language is once you save your file you need to compile it into a language that the computer can read, so binary ones and zeros, and by compiling this file into an executable file, then you can double click it and it will run. So, if you’re on Windows building executable files for windows they will have a .exe extension. If you’re on Linux I don’t believe they have an extension. So, the difference here is with Python when you write a script you can instantaneously run that script without having to compile it into binary and because we can do that what’s actually happening is when you run the Python command you’re not running the file standalone. So, when you compile a programming file into a binary file you can just type the name of that file in the terminal or command prompt and hit enter and it will run that program as a standalone program because the computer already knows how to run it, but when you run Python scripts you’re going to run it with the Python command and then the name of the file, and what basically happens is you’re running the program Python which is interpreting your code and running that. So, what happens is it does compile into binary but it does what’s called just-in-time compilation, and what that does is every time you run its going to parse all the code and it’s going to convert it into a temporary file and then run that temporary file. So, let me break out of this, there. So, how you would run a script and we’re going to talk about that later but basically how to enter the interpreter on its own you just type python3 to use the three version of Python you can see the version we are using Python 3.5.1. So, basically in the interpreter you can run real time code, so if I were to type “print hello world” it’s going to instantaneously run that line of code. If I run “4 + 6” it’s going to return 10 because that’s the sum of four and six, and so the interpreter is great to use if you want to test something really quick, if you want to debug a few lines of code, or if you just want to see if something would actually work. So, we’re going to be starting out using the interpreter but as things get a little more complex we’re going to get into writing scripts and executing those scripts. So, now we need to learn how to run a Python script.
If you want practical tips for publishing your first course on Udemy, you are going to love this course! Watch as I go step-by-step through the course creation process and show you the quickest and most efficient way to get your first course published.
Learn from an instructor with over 2 years of experience teaching on Udemy, working with top instructors to create bestselling courses, and marketing online courses across multiple platforms!
This course requires absolutely no experience working with Udemy, teaching online, or recording in front of a camera. Anyone can start teaching on Udemy today, and that’s what makes it such a fantastic learning platform! Enroll now for only $10!
I have been building my own computers for nearly 10 years now, and it is both a valuable skill & extremely fun to do! Understanding the inner-workings of a computer will help you troubleshoot problems, build superior custom PC’s, save money selecting your own components, and elevate your technical skills!
If you work in an office or some other administrative job, chances are you spend most of your day using a computer. In fact, computers are typically the most used piece of equipment in both our personal & business lives. I have worked in corporations where administrators were often at the mercy of the IT department, because people in general know very little about how computers actually work. So, learn how to build your very own personal computer today, and level up your technical skills! Enroll on Udemy for only $10!
